US media: NBA ratings in the first month after the new broadcast agreement took effect increased by 30% compared with the same period in the past

November 22 According to the US media "AwfulAnnouncing", after this season's new media broadcast copyright agreement came into effect, the NBA's ratings increased by 30% compared with before.

It is reported that compared with the same period last season, the number of NBA viewers in the first month of the season increased by 30%. On platforms such as ESPN, NBC and PrimeVideo, NBA games attracted an average of 1.91 million viewers, which is the best result achieved by the NBA in a month since 2017.

If games broadcast by NBATV are also included, the year-on-year increase will reach 52%. It's worth noting, though, that NBATV is broadcasting fewer games this season, making this comparison more favorable since those games typically have lower viewership.