Yang Hansen’s commercial value!

Yang Hansen has only played in a summer league, and its business value is fully demonstrated. Trail Blazers executives revealed that within one month after Yang Hansen was selected, the Trail Blazers' multiple Chinese media platforms increased by 900,000 fans, surpassing all NBA teams during the same period. I personally think that the statistics of this number are incorrect, and the number should be far more than these, or this number is just an official platform.

And more directly, the Trail Blazers' retail sales increased by 1091% compared with 2024, and the team's ByteDance account browsed by more than 30 million. There is also fan sales. In Portland, Yang Hansen's No. 16 number has been selling crazy, and the Trail Blazers' retail sales soared 11 times.

This is just the beginning. Yang Hansen has brought huge commercial value to the team. If he can enter the team rotation stably, or the bigger the better, these data will definitely continue to grow in the future. In the words of fans, "If Yao Yuan still voted for the All-Star, Yang Hansen would definitely be the starting center of the Western Conference All-Star."

According to Ben Golliver, in the summer league against the Grizzlies, the Trail Blazers had a free viewing platform with a number of people online as high as 5.4 million, while Flag's first debut scored 1.1 million people watched.

And according to statistics from our country, CCTV broadcasts Yang Hansen's summer league games, and the number of viewers far exceeded the number of viewers in the playoffs last season, and even exceeded the number of viewers in the Thunder and Pacers finals.

In the summer league in Las Vegas, Yang Hansen is definitely the most popular rookie this year. In one game, the referee made a wrong judgment and foul on Yang Hansen. At that time, the audience directly started to clamor for the referee... This is definitely a treatment that only NBA stars can get. It can be said that as long as Yang Hansen gets the ball, there will be cheers on the spot. When one goal is scored, it will be even more sensational. It can be seen how big is China's market?

Some fans said that the Nets must regret it now. If they did not win Yang Hansen at a higher position, they were only one pick and were taken first by the Trail Blazers. If the Nets selected Yang Hansen, they would probably be even more popular. But the Nets were not prepared to use No. 17 to choose Yang Hansen, because the Nets still have No. 22 and No. 26 in the first round. I guess they didn't expect the Trail Blazers to trade downwards with the Grizzlies.

One is that the base of Chinese fans is there, and Yang Hansen's performance is indeed remarkable. However, how much improvement will be achieved in the NBA regular season this year than last year depends on Yang Hansen's playing time and performance on the court. If he becomes a marginal player of the team, his popularity and traffic will probably gradually decline. On the contrary, if you can have a stable playing time and occasionally have highlight performance, it will be natural to increase your popularity and traffic.

The US media are already comparing the summer league data of Yang Hansen and Jokic. It is definitely unrealistic to think that they are the same type of players. It is definitely unrealistic to reach Jokic's height. I hope to play steadily and get a stable playing time first.