Windhorst: I heard that someone signed a no-show endorsement contract. James did exactly the opposite.

October 8th today, ESPN reporter Brian Windhorst commented on Lakers forward James' "Decision 2" Hennessy advertisement on a TV show.

"Well, we've heard about 'no show' endorsement deals, which are the complete opposite, requiring LeBron to not only complete commercial endorsements, but also allow him to tap into a taboo subject that has surrounded him for more than a decade. Perhaps the quickest way to end a conversation you have with LeBron or his close associates from 2010 to 2022 is to bring up the word decision, because they are hurt so deeply. So, Loeb Long's ability to joke about retirement makes it seem like he's taking it more seriously. LeBron can almost joke about the decision now - even if it may bring him a lot of money - which means he has reached a stage in his career where he can laugh about this kind of thing. But if I told LeBron in 2012 that he would do this commercial, he would laugh at me.Mini-game recommendations:Extreme Makeover