Manchester United: 3-year cooperation with Coca-Cola, Chief Business Officer Team generates £70 million in May

According to The Athletic, Manchester United has achieved remarkable results in business sponsorship.

On Wednesday afternoon local time in the UK, Manchester United officially announced that Coca-Cola has become the club's new partner. The two parties have signed a contract for three years, and the sponsorship is worth 1 million pounds per year.

In addition, Manchester United chief commercial officer Armstrong said his team has reached a deal worth £70 million in the past five months. In 2023, Manchester United also reached some important sponsorship cooperation. For example, on July 31, 2023, Manchester United officially announced a contract renewal with Adidas, with a contract of ten years, including a minimum margin of 900 million pounds (about 1.16 billion US dollars), from which Manchester United will earn more than $100 million in sponsorship fees each year.

On September 13, 2023, Manchester United reached an agreement with Qualcomm Technology, the US, that its brand Snapdragon will become Manchester United's chest jersey sponsor from the 2024-2025 season, and Manchester United will earn about £60 million in revenue each year.