Touching is more important than money! Two famous generals sacrifice their lives to each other, is the most "warm" club in Europe?

In the capital carnival of professional sports, the relationship between football clubs and players has long been alienated into naked transactions.

When Sevilla sold his main players for two consecutive years, causing the team to collapse, Real Betis, who is in Andalusia, gave different answers with two contract renewals.

Anthony refused to hold on to the Celtics' Army with higher salaries, and Isco went from the brink of unemployment to becoming the core of the locker room. These two frustrated men who were once abandoned by giants were reborn at the Biamalin Stadium.

The truth revealed by two-way rushing is cruel: when football becomes a pure business game, human nature becomes the scarce competitive resource.

Betis's management's operations completely violate the laws of modern football operations.

Isco's weekly salary was less than 50,000 euros when he signed the contract last year, and now the increase in contract renewal is far lower than the market price. This "squeezing" should have triggered conflicts in the locker room.

But the reality is that the former Real Madrid star took the initiative to guide new players to adapt to the tactics, and even played a guest appearance as a youth training coach in community events.

Verifying the club's financial report will find that Betis only 8th in La Liga, but maintains the third place in the league.

Behind this anti-business logic phenomenon is the community bond that has been built for twenty years at play - the team invests 10% of the ticket revenue in community construction every year, and the youth training camp requires players to participate in public welfare activities. The emotional contract formed by these details is much more reliable than money.

is more ironic compared to the fall trajectory of Sevilla, a mortal enemy in the city.

also runs a member-based club. Sevilla has made more than 300 million euros in the past five years by selling players, at the cost of losing 3 core players in the locker room annually.

Sports psychologist Gutierrez shows that when the team's turnover rate exceeds 40%, the stability of the tactical system will show a cliff-like decline.

This just explains why Sevilla has fallen from the UEFA Cup overlord to fighting for relegation, while Betis, who insists on the localization strategy, has been in the top six of the league for five consecutive years.

New consensus is forming in the field of football management: the value of team cultural assets may be more important than the figures on the balance sheet.

Look at the comparison between Manchester's two heroes and you will know how interesting this matter is.

Manchester United spends 100 million yuan to sign up every year, but has been in constant civil unrest. Manchester City uses its salary lower than its peers to build a triple-champion team.

Betis' story proves that when clubs treat players as flesh and blood rather than trading chips, the chemical reactions produced can break through the limitations of material conditions.

The problem now is whether other teams dare to tear off their cold business labels and truly learn how to fall in love with players rather than doing business.