The new season jersey sponsorship fee is 85 million, Juventus aims at Milan s two stars, is it easier for Zhekelais?
According to statistics from the football market website, Juventus can earn about 85 million euros in revenue from jersey sponsors in the new season. The
Zebras remain one of the most dominant teams in Italian football, not only because of their success on the court, but also because of their strong economic base. The main part of the club's annual revenue comes from sponsorship, especially advertising sponsorships related to jerseys.
Although revenue from participating in events such as the Club World Cup varies depending on progress, the ongoing sponsorship revenue ensures the club's financial stability. Juventus is currently participating in the Club World Cup with Inter Milan, and although the revenue from the game has not yet been determined, jersey sponsorship provides more reliable revenue.
Juventus finished the season without a chest advertising sponsor, which was a surprisingly unusual move. Despite discussions with multiple brands, none of the companies reached their valuations, resulting in a blank gap in the jersey chest this year. But now, the club has corrected this for the new season.
The new season, Juventus has confirmed the return of Jeep, which will be a jersey chest sponsor along with the Detroit Tour, marking the return of a familiar partnership and the recovery of a significant revenue stream.
Now with the addition of WhiteBIT and the confirmation of Jeep, Visit Detroit, Adidas and Cygames, Juventus jersey sponsorship fees have reached a record level: €85 million per season starting in the 2025/26 season.
Juventus' business revenue figure is huge, including off-site sponsorship agreements. Football Market website reveals that Juventus will earn about €30 million a year from its cooperation with Jeep and Visit Detroit. Their jersey supplier Adidas will guarantee 46 million per season. Further sponsorship fees come from Cygame (back) and WhiteBIT (cuff), which bring about approximately 4 million and 5 million in revenues respectively.
These cooperative companies have brought Juventus' estimated total revenue from jersey-related sponsorships to an estimated €85 million per year. This cements their position as a giant in Italian football and highlights their brand presence, even in seasons without major trophys.
Although revenue may increase further if you continue to succeed on the court, Juventus has reestablished its position as the benchmark for business performance in European football.
Football Market website reports that Juventus' initial transfer budget in 2025 is about 50 million euros, so general manager Comoli will focus on selling people to cash out to increase funds available for new contracts.
Zebras are preparing for the first World Cup in the United States, but their new general manager Comoli is also actively strengthening the team's strength. As Comoli confirmed last week, the club’s first step is to appoint a sports director and a technical director.
After defeating Venice in the last round of the season to ensure qualifying for the Champions League, coach Tudor asked for at least "two or three signings". According to the Football Market Network, the Zebras will focus on the wing position and first confirm players who are suitable for Tudor's playing style.
Juventus' initial transfer budget is about €50 million, but this funding will increase as some players are sold. Football Market Network revealed that Juventus will consider selling Vlahovic, Douglas Luis, Kelly, Palin and Mbangula, as well as Rugani and Kostic who returned to the team to participate in the Club World Cup this summer.
reported that Juventus hopes to obtain about 100 million euros from the player's sale, and almost all of this money is spent on new signings.
TuttoJuve reported that Crystal Palace is preparing to bring defender Lloyd Kelly back to the Premier League this summer, and they are preparing to offer Juventus a 20 million euro offer. The
Zebras Legion loaned 26-year-old Kelly from Newcastle in January and then triggered a buyout clause, which eventually paid 20 million euros to introduce the England defender.
Many fans and experts believe this is a panic acquisition by former sports director Gene Toli, who succumbed to the terms offered by the Magpie when Juventus was desperate for reinforcements. Under Mota and Tudor, Kelly's performance was not completely convincing, and he also made costly mistakes in the Champions League match against Eindhoven.
Therefore, it has been reported recently that Juventus is willing to sell Kelly if there is a suitable opportunity. According to TuttoJuve, the Zebras may soon receive a €20 million offer from Crystal Palace, hoping to bring the England defender back to the Premier League.
As the FA Cup champion team, Crystal Palace will compete in the UEFA Cup next season unless the rules of ownership of multiple UEFA clubs (who are the same boss as Lyon) prevent them from participating. Now, Crystal Palace plans to recruit troops to strengthen the defense line, and Kelly and another Portuguese defender Jaro, whom Juventus had no intention of leaving behind, are their targets.
In contrast, as a British player and a centre-back who has played in the Premier League for a long time, Kelly is more in line with the requirements of Crystal Palace. Kelly was from Bristol City youth training and played for 5 years at Bournemouth. He transferred to Newcastle as a free agent last summer.
"Turin Sports"
1, Tomori and Teo, Juventus is "incubating": the conspiracy between these two Milan players and Vlahovic. The Zebras returned to pursue the British defender, while considering the Frenchman's exchange proposals between DV9, but Toossan's request frightened the Reds and Blacks. Osmayen, there are many obstacles, but there are new possibilities. A gold agreement with Adidas: 408 million in 10 years, from 2028 to 2038.
2. Inter Milan is here again: Zivo fights against the ghost of Monaco. Club World Cup: Tomorrow morning against Monterrey.
3, Paris Saint-Germain, when football becomes perfect: Louis Enrique's revolution.
4, Simeone, Turin tried again: reconsider introducing this Naples striker.
"Milan Sports"
1. "Inter Milan, let's make a turn." Lautaro delivered a speech before the club's World Cup. "After the Champions League final, I'm sad: it's time to start over. Zivo wants to win, and like me, a little fresh air is important." Tonight's match against Monterrey in Pasadena.
2. Juventus aims at Wesley: Chasing the Brazilian winger and meeting Flamengo in the United States.
3. Lippi supports Gattuso, national team champion coach: "I see myself in him, he will do a good job."
4. Both Milanese champions want Leoni and have already played a derby for the Parma defender.
"Roman Sports"
1, It's easier for Zhekelais: Tudor's new 9. No one is willing to offer a 70 million offer, and Portuguese Sports is pushing towards Juventus. Victor negotiated with Arsenal, but the Portuguese club rejected the Gunners' first offer and has found a replacement: Romulo Cardozo.
2. Dzeko, classical goal. Fiorentina's shot: Edin returns to Serie A. The 39-year-old center has signed until 2026: an annual salary of 1.8 million, plus the bonus terms, plus the option to renew the contract for another season. And Comiso also opened the door for Inmobile.
3. Cialhanolu angered Inter Milan, and his father's post: "I hope you go to Galatasaray."
4. Naples chases Nunes strongly. The new idea for Simone Jr. to exchange for Lukeman is Sancho.
5. Roman emotions: Gasperini's days. Ji Sophie is interested in Gudmundsson, Lukumi and Riquelme.
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