Curry officially breaks up with Under Armor! He will become a free agent in the field of sneakers and the Curry brand will operate independently

On November 14, according to the famous reporter Shams, Warriors star Curry and Under Armor have officially terminated their long-term cooperative relationship. Curry's independent project "Curry Brand" will continue to operate independently. The sneaker series between Curry and Under Armor will continue as planned until 2026, but Curry himself and the "Curry Brand" have entered a free contracting state in the field of sneakers and can choose new partners independently.

Under Armor and Curry announced today that they plan to separate the Curry brand from Under Armor, ending a more than ten-year collaboration that has redefined professional sports products and athlete-led narrative models. In the future, Under Armor will focus on the core brand of the same name, create a new series of Under Armor basketball products, and continue to provide support for athletes and related projects at all levels.

According to the split agreement, Curry will separate from Under Armor and obtain independent operating rights. Under Armor will still launch Curry's 13th generation combat boots in February 2026 as planned - this is the last joint shoe between Curry's brand and Under Armor. It will also launch more color matching and related clothing series of this shoe before October 2026.

Curry said: "At the beginning of my career, Under Armor chose to believe in me and gave me enough space to create a career that is far larger and more influential than a pair of sneakers. I will always remember this kindness." "The philosophy of the Curry brand, my personal persistence, and my commitment to this mission will never change."